May 11, 2020, 12:42 PM
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Senior Member
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Join Date: Nov 2011
Location: The Ozarks
Posts: 384
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Re: Not a book, but several reports.
Quote:
Originally Posted by GordonJ
Two reports used interviews, the first was that SCI Newsletter I mentioned, it was called 20 YEARS OF BIZ-OPS, THE WINNERS, THE LOSERS, THE FLUKES
When I called, I told them, "My boss, Ben Suarez, asked me interview successful mail order people and your name came up, can I talk to you about this project?" That opened a lot of doors, allowed me lay the groundwork for the questions and get the information, which about only 10% was used, we had a bigger project on the board for these experts...but never got around to it.
The second, mostly first hand experience from working with some folk, but my NECTAR REPORT had my "keepers and take aways" from them, along with any answers they did IF I did a follow up interview. Only Melvin Powers was in both of these treasures.
But it is tested and proven strategy to create a very fast product which people will buy.
GordonJ
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I used the same idea to create a product for magicians called, "Conversations with Magicians." It is STILL being sold on a top magician supply company.
Hmmm... "Conversations with Gardeners" or "Conversations with Auto Mechanics" or "Conversations with Cooks" could be interesting projects.
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