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Old August 20, 2001, 11:56 PM
Dien Rice
 
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Default Re: What Do You Think of These Mail Order / Direct Response Books?

Hi Rick !

> I used to use extras like this for contest
> give aways for my e-zine. So we'd have a
> contest to see who could get the most new
> subscribers in a month and the winner would
> get a free copy of whatever extras I had
> hanging around. Worked great! (Give you any
> ideas? *g*)

I like that idea, Rick! Yes, it does give me ideas.... :)

> Ooooh! Well, "7 Steps" is right up
> there. I think *my* favorite would *have* to
> be "How to Write A Good
> Advertisement" by Victor Schwab. My
> copy is *full* of highlighted pages.

Rick, I recently borrowed this from the library.... I haven't read through it all yet, but I agree, it's a terrific book so far!

I think there's a lot to be learned from the "old masters"....

> Ask Gordon if I have any marketing videos.
> *g* Here are some of the best IMO (not in
> any particular order)

> 1. Bill Myers Product Development series.
> (No longer available from Bill but stay
> tuned...)

Sounds good.... I don't have as much of Bill Myers' stuff as I'd like....

> 2. Ted Nicholas' self-publishing series.

Ted Nicholas appeared in the "episode" of the "Direct Mail Bootcamp" video I saw. It was cool seeing many of these guys (Ted Nicholas, Bill Myers, Gary Halbert) speaking....

Thanks for the recommendation, Rick!

> 3. Several of the seminar videos from the
> last seminar Ted Thomas and Dave Bancroft
> did together;
> Dan Poynter, Paul Hartunian, there are a
> couple more. These used to be available from
> Dave but he sold his company awhile back and
> I can't remember the name of the company.
> BTW, Paul's segments are *not* on publicity.
> One was on speaking for $5,000 a day and the
> other details how he runs his publicity
> business from home. Absolutely excellent.

Thanks.... I'll keep an eye out for this....

I probably won't be buying any videos in the near future (I have a whole stack of Gary Halbert Letters to get through, plus I'm starting to really intensively study "7 Steps to Freedom II"), but I expect I'll get some eventually, and now I'll know what to look out for.... :)

One of the best places to get this kind of stuff seems to be ebay.... Especially for marketing reports, videos etc. that are "out of print."

- Dien Rice
 


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