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Old October 17, 2020, 12:21 PM
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GordonJ GordonJ is offline
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Join Date: Aug 2006
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Default The QOP model, which you are very familiar with.

Quote:
Originally Posted by Dien Rice View Post
Hi Gordon,

Thanks for sharing this... great video!

The thing I got most out of it is the business model he used in his collaboration with Elaine Floyd...

As I understood it...
  • Elaine Floyd was the expert in the topic of the product. Marlon knew little or nothing about this specific topic.
  • Marlon interviewed Elaine Floyd for 3 hours, and recorded it
  • He got the interview transcribed
  • I believe that was the product (the interview, probably audio, plus the transcription)
  • The "deal" was Marlon Sanders would write the sales page
  • Then each of them would sell the product independently... Elaine could use the sales page Marlon wrote (which Marlon would use too)...
I thought that was an interesting model!

It also shows the "leverage" you can have if you know copywriting and marketing...

Best wishes,

Dien

Pretty much what you had posted, the QOP HOTSHEET from Harvey Brody...

but here's a deal for our readers, if ANYONE wants to practice this: doing an interview, making a product from it, then I'm game for it.

If anyone wants to interview me, let me know what TOPICS, what would be the intent (and practice is OK), and if you were to market it, how, and and to whom.

Let me know.

Gordon
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