Gerardo Joffe - How You Too Can Make at Least $1 Million (But Probably Much More...

[Dien Rice]

Originally Posted by GordonJ

Yes, that ad you linked to, and the book it sold, is/was excellent.

Joffe was a Holocaust survivor, founder of HAVERHILLS, a great catalog and later FLAME, a very interesting life.

He wrote copy for letters which pulled in millions of dollars for his favorite cause, Israel. The book was one of the best on the catalog business.

Hi,

Yes, I have his book lying around somewhere. I actually have two copies - two different editions, I think. (Unfortunately, a lot of my books are stored away at the moment...)

As Gordon said, he was very successful in the catalog mail-order business.

Gerardo Joffe passed away in 2018, at the age of 98...

https://www.legacy.com/obituaries/sf...&pid=189578198

Best wishes,

Dien