Q and A from the mail re: APV, 52 Cards for Christmas and

[GordonJ]

Originally Posted by MikePT

For my own experience, for selling Information is needed more "skills" that is needed for selling a "visual" physical product, specially for example jewelry, where the image sells a lot.

A good photography of the jewlery can make all the difference, and myself being a visual guy it requires me a very BIG discipline to concentrate and the patience to make research and create an information product.

It's easier for me to sell physical stuff with good photos, then apply direct-response copy.

Anyway, thanks for the attention, the patience, the replies, the feedback and all the courtesy Gordon.

You really know a LOT of this business.

I agree mostly, and having sold tons of jewelry with not much more than a pic and a short description, it comes down to getting the picture into the right hands.

That is the similarity of real products and virtual ones...a match to the market.

As you know, and as I have said here over the last two decades, the NPGS sales system is the best I know of (and use) to evaluate a potential product.

It has four parts:

PROSPECT.
PRODUCT.
PROMOTION.
MEDIA.

Who are you targeting.
What are you offering.
HOW.
Where and when. The fatal five questions of remote direct response marketing.

Jewelry is an evergreen, universal, centuries old marketplace and no reason why it won't continue on, folks just love to adorn themselves with trinkets of all kinds, cheap and expensive.

INFORMATION is different in that the PROMOTION to PROSPECT must both be 10s on the formula for optimum results.

We've sold jewelry with shotgun ads in newspapers, and had good results, especially if topical.

And yes, information products have been sold the same way, IF they have either an universal appeal or reader niche specific appeal, examples being make money and astrology.

But online, the EYEBALLS on an information product have to be more focused, which is why the OPT in is so critical to most info sales funnels.

If they give permission via a free gift, then one can bombard them with offers until they give the Roberto Duran NO MAS sign off.

As for knowing the business, I do. I paid a lot of dues to learn it. And fortunately for me, I learned from many DOERS, who were actually doing well with their remote direct response business, from the small momma and poppa to the 1000 employee 800 pound gorilla, I've had an inside look.

Now this brings up a point. With info, I encourage everyone to get started TODAY, using FREE tools, and I just gave away two reports which detailed how to do it.

But many people, would rather just jump in, and all too many of those have fallen in love with a product which really isn't unique enough in the marketplace to gain any traction.

So, it may be a tad bit easier to sell a held in the hand product, but the DEMAND for useful, practical information will always be in place too.

Gordon