New business: frozen cocktail kits

[Dien Rice]

In Detroit, there is a niche perfume store, that - in the evenings - transforms into a cocktail bar...

However - as is the case everywhere - customer numbers have been down during the pandemic...

But, they came up with a solution...

Frozen cocktail kits!

What they do is they freeze into ice cubes the mixture of juices, bitters, tinctures, and sugar, which are used in a cocktail.

The customer buys and takes the frozen cocktail ice cubes home.

Then, to make a cocktail, they just take a cube, add spirits, and then shake until the frozen cube is dissolved...

They sell these for "pick up" from their store. The price is $10 for 5 cubes (which makes 5 cocktails).

They have 5 different flavor choices of frozen cocktail cubes.

In the colder months, their evening cocktail bar is closed - but they're still selling the take-home frozen cocktail cubes!

A great example of new profits from clever small business innovation!

Best wishes!

Dien

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