Women VS Men – Buying Psychology on FACEBOOK

[MikePT]

Friends,

I have posted here before some own observations and conclusions of mine, based on my buyers DATA running ADS on Facebook.

So, now I am observing a new one on buying Psychology on Facebook FEED ADS:

- Women (45-54 years old) buy more during the week, I am selling jewlery.

- Men ( 45-54 years old) buy more on the weekends, I am selling fashion bracelets.

This make me some conclusions.

Men are occupied during the week, and at night probably they are physically tired from the job, so they don't reply so much as women on Facebook FEED ADS. On the weekends, men are relaxing, and so there they are more able to reply to the Facebook FEED ADS.

On the another hand, women reply more during the week. At weekends their attention maybe is focused on other responsibilities.

This is only my own observations, of course this is based on the product I am selling, the media and advertising I use.

Miguel