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Ah, an avatar ago (I've had several at Warrior)... I quickly ran through the thread you linked to, and wondered about all the answers and which ones held water 9 AND 6 YEARS LATER? It is one of those evergreen topics and had a long shelf life. NINE years ago, a lifetime before Trump as POTUS. Before Covid. Before Tik-Tok and before Click Funnels...seems like light years ago. 6 years is a bit closer to us, but still, so many things have changed. Yet, I stand by the SELLING something idea. The TRANSACTION is the thing. Always has been, always will be...the ONE thing. In business for profit that is. To make the dough, there has to be an exchange of agreed on value. One would find my story hasn't changed in the last 30 years. Only the tools to expedite the exchange has evolved. TODAY, right this very minute, I'm creating products to be seen next year, from the latest and greatest TECH... which can now be done in real time and then the transaction can continue of for decades. But the basic idea, in that thread, was (is) to SELL SOMETHING. What the thing is only matters due to DEMAND in the market. If one has a demand, then one can CREATE or ACQUIRE value to exchange and build a singular transaction which can be parlayed into a lifetime value which is phenomenal. Glad to see I remain true to my foundation. Gordon |
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