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From simple, to complicated, and full circle to simple again.
60 years ago I knocked on doors offering fresh picked flowers for a nickel. As simple a transaction as is.
Then, and if you have read the book 7 STEPS TO FREEDOM II, which I last edited in 1998, you see very COMPLICATED selling process.
In the last few years the Gurus have made tons of money selling simple (or so they say) solutions to making a TRANSACTION.
Funnel this, funnel that and all that jazz. It certainly has been a great transactional model for THEM, maybe for a % of users too.
One can spend a lot of time on their web sites, their eCom sites, on the marketplaces, selling all kinds of things...
and it can get very complicated.
Which is why I am once again falling in love with AUTOMATIC PRODUCT VENDING sites, and why it was offered here for free last month.
APV's are simple.
I have this for sale, you want it? Put your money in, push the button and get the product.
Even better than me handing them flowers through the door.
I've done simple...
and I've done COMPLICATED and simple is easier, faster, and can be just as profitable as the time consuming set ups and hyped up products.
I ask people today, why they sell what they do? And many of them just sort of fell into it, and it is what they know.
But with all the new tech coming our way every year, and a myriad of ways to complicate the process, I have come full circle to the idea simple is better.
Why add complicated steps to the process?
Why oh why?
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