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SOWPub Business Forum Seeds of Wisdom Forum |
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We used to call this a "family" of products, pretty old world concept.
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The "family" or tribe (or cult if one prefers) gets it, it is an automatic response, bypasses RAS, lets the idea in. Be it Chicken Soup or Guerilla or NO B.S. we can find a slew of these families. It makes targeting very easy, when you combine the BRAND with the new product for a new niche. HBR Dummy Idiot Little Blue Books Mango Bob Best selling authors haave whole series wrapped around ONE character; James Bond, Jack Ryan, Alphabet series by S. Grafton, numbers by Janet Evanovich and Stephanie Plum. The Four __________ agreements, etc. And so on. You can either create a brand or be the brand, as in D. Kennedy's NO BS series, many co authored. You can see this in collectibles too, like birds (ceramic) plates, coins, like the state quarters. Any one of which can be a stand alone, but using a FAMILY name, like the Chicken Soup thing, it cuts through attention, at least to see if it is of interest and STOPPING people and getting attention, is maybe half or more of the battle. Gordon PS. We should have SowPub brand...Seeds of Wisdom ___________ eh? |
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