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Old December 22, 2020, 11:19 PM
GordonJ's Avatar
GordonJ GordonJ is offline
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Join Date: Aug 2006
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Default We used to call this a "family" of products, pretty old world concept.

Quote:
Originally Posted by Dien Rice View Post
Hi Millard,

Yes, this will be in my plans going forward!

By the way, another example I thought of is the "Chicken Soup for the Soul" series of books...

"Chicken Soup for the Soul" was a hit in 1993. So they rolled out with "A 2nd Helping of Chicken Soup for the Soul"... Then "A 3rd Serving of Chicken Soup for the Soul."

After reaching book #6, they stopped numbering them, and went to "A Chicken Soup for the Soul Christmas," "Chicken Soup for the Adopted Soul," "Chicken Soup for the African American Soul," and so on...

There are now (I've read), at least 276 "Chicken Soup for the Soul" books!

Here's another list of them...

The most recent one I've found is "Chicken Soup for the Soul: Age Is Just a Number" (published on Nov. 30, 2020).

I think the best approach is to use this to build a brand... The idea is if people like one, they'll probably like more... Which are similar, yet also different...

Best wishes!

Dien

The "family" or tribe (or cult if one prefers) gets it, it is an automatic response, bypasses RAS, lets the idea in.

Be it Chicken Soup or Guerilla or NO B.S. we can find a slew of these families. It makes targeting very easy, when you combine the BRAND with the new product for a new niche.

HBR
Dummy
Idiot
Little Blue Books
Mango Bob
Best selling authors haave whole series wrapped around ONE character;
James Bond, Jack Ryan, Alphabet series by S. Grafton, numbers by Janet Evanovich and Stephanie Plum.

The Four __________ agreements, etc.

And so on.


You can either create a brand or be the brand, as in D. Kennedy's NO BS series, many co authored.

You can see this in collectibles too, like birds (ceramic) plates, coins, like the state quarters.

Any one of which can be a stand alone, but using a FAMILY name, like the Chicken Soup thing, it cuts through attention, at least to see if it is of interest and STOPPING people and getting attention, is maybe half or more of the battle.

Gordon

PS. We should have SowPub brand...Seeds of Wisdom ___________ eh?
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