What Are The Most Important Parts Of A Direct Marketing Campaign?

Jeff,

I've always done better with my higher priced products.

Not only do I earn more with less work, but customers who are willing to pay more are usually more better to work with, cause few problems, and are nicer overall.

You can't believe the whining, complaining, billing problems you can get with someone who who paid $20 vs. someone who paid $100-200-500.

Every once in a while I'll test lower priced priced and find I'm dealing with a whole new market.

This happened during a recent test. I had 2 different versions of a product/service. One low priced and the other "high" priced.

The people who paid the higher price (8x higher) were great. Very few complaints, nice to work with etc. In general the people who paid the low priced entry $20 expected much more for their money, wanted lots of support, and were generally a pain in the neck to deal with in comparison. etc.

I need to put a sign on my wall to remind me to stick with higher priced products and services! :-)

Ron

Ron,

You'd think that the more someone pays for something, the more they'd expect.

But like you say, that isn't the case and I've had the same thing happen to me, customers who spent $1500 were completely different from customers I sold a $20 product to.

The $1500 customer didn't want any support, never rang me with problems, never wanted their money back and brought from me again.

The $20 purchasers wanted free support, took forever to make up their minds and I even had some want their money back. When asked why, they made up lame excuses because they'd used the product and basically wanted a free ride.

I'd never again sell low, it's just to much like hard work.

The higher the price, the better. Better profit and better customers.

Jeff

Do you think that there are a certain percentage of people that would buy your product...whatever the price? i.e. is there a % that want it so bad (e.g. 10% of replies to your message) that will pay ANYTHING? Then they are satisfied because you "soothed their fever"

By the way what WAS the $1495 product being sold in 4-steps?

More recently, Jeff Paul used the "self-liquidator" by charging $30 for his book then back-ending his home-study.

Jeff,

That reminds me.

I worked with Mark Nolan and Mike Van Norden to create "inner circle" teams. In each case people payed $1000-2000 to join.

The members were great to work with.

Ron

> Ron,

> You'd think that the more someone pays for
> something, the more they'd expect.

> But like you say, that isn't the case and
> I've had the same thing happen to me,
> customers who spent $1500 were completely
> different from customers I sold a $20
> product to.

> The $1500 customer didn't want any support,
> never rang me with problems, never wanted
> their money back and brought from me again.

> The $20 purchasers wanted free support, took
> forever to make up their minds and I even
> had some want their money back. When asked
> why, they made up lame excuses because
> they'd used the product and basically wanted
> a free ride.

> I'd never again sell low, it's just to much
> like hard work.

> The higher the price, the better. Better
> profit and better customers.

> Jeff