Photos That Sell – Any Tips?

[MikePT]

Hello everyone!!

Happy 2021 everyone!!!

Hope everyone started 2021 well and safe.

My asking tips of the beggining of the year:

Any tips on photos that sell? Ogilvy talks about it.

I sell toys for kids, and I have an intuition that I could be selling much more if I use different photos or video. Like, changing the background, doing a stronger visual contrast.

The toys are cute and "irrestible". The close-up photos I use are very good. I use happy face child on the photos too.

However, I would like to know if you can suggest any examples you recommend to study?

Ogilvy ads are an example for me.

Thank you.

Wishing 2021 starts to soon back our normal lifes back.

MikePT

[Dien Rice]

Originally Posted by MikePT

Hello everyone!!

Happy 2021 everyone!!!

Hope everyone started 2021 well and safe.

My asking tips of the beggining of the year:

Any tips on photos that sell? Ogilvy talks about it.

I sell toys for kids, and I have an intuition that I could be selling much more if I use different photos or video. Like, changing the background, doing a stronger visual contrast.

The toys are cute and "irrestible". The close-up photos I use are very good. I use happy face child on the photos too.

However, I would like to know if you can suggest any examples you recommend to study?

Ogilvy ads are an example for me.

Thank you.

Wishing 2021 starts to soon back our normal lifes back.

Hi Mike,

Not sure if this will help, but...

I remember Joe Cossman writing in one of his books that he often used photos of beauties, babies, and beasts in his photos... Including to help get free publicity...

Beauties I think is self-explaning... Babies also. Beasts means cute animals (like kittens or puppies)!

We're naturally attracted to what's cute!

I now have a 7 month old daughter... We sometimes carry her out for a walk. We're often stopped while walking (most commonly by older-aged women) who want to talk with our daughter, and gush about how cute she is!

I guess that's the kind of thing Joe Cossman was banking on!

Best wishes,

Dien

Hi!

I don't have an exact answer to your question but perhaps this can help a bit.

A very important thing is to skillfully seek inspiration. At all costs try not to copy the work of other artists. Not because it is unethical, but because it is unprofitable. This is a fundamental mistake that will only lead you to frustration.

Good photos and illustrations must meet four basic conditions to achieve high sales.

They must depict a relevant topic, have a coherent concept, and a well thought out composition.

They must be technically correct.
They must be correctly described with keywords.
They must look good in miniature in order to attract the attention of buyers.

Every successful photo has a distinct theme, whether it depicts a person, a landscape, or a recognizable object. Before you start processing exposure and depth of field, you need to make sure that the photos serve a specific function that you will be able to use commercially. Of course, you will want every photo you submit to look as appealing and professional as possible; however, if you get too deep into the esoteric, your photos may not be as marketable. Finally - it's a good idea to be able to describe your photos with easy-to-find keywords so clients can find them. The essential elements are subject matter, quality, and keywords.


-----------------
Peter Myers
Nezza Pty. Ltd.

[MikePT]

"I now have a 7 month old daughter... We sometimes carry her out for a walk. We're often stopped while walking (most commonly by older-aged women) who want to talk with our daughter, and gush about how cute she is!"

Thanks for the experienced tip haha!

Regards

[MikePT]

Thanks BamBam.