What Are The Most Important Parts Of A Direct Marketing Campaign?

Ron,

You'd think that the more someone pays for something, the more they'd expect.

But like you say, that isn't the case and I've had the same thing happen to me, customers who spent $1500 were completely different from customers I sold a $20 product to.

The $1500 customer didn't want any support, never rang me with problems, never wanted their money back and brought from me again.

The $20 purchasers wanted free support, took forever to make up their minds and I even had some want their money back. When asked why, they made up lame excuses because they'd used the product and basically wanted a free ride.

I'd never again sell low, it's just to much like hard work.

The higher the price, the better. Better profit and better customers.

Jeff