What Are The Most Important Parts Of A Direct Marketing Campaign?

Hi Mike,

> You see "timing" is tied to both
> the audience 'do they want your product at
> this point?' and with the product itself 'is
> it wanted by the market'.

> If your product is not wanted it does not
> matter what audience you select or the the
> price-point you choose or the marketing tool
> you employ, DM, space ads, TV, radio,
> Internet or just dropping flyers out of a
> plane.

> Without good timing, your campaign is
> DOA...the better your timing the more money
> you'll make.

Yes, I fully agree.... Thanks, it's an excellent point. :)

> The second biggest mistake I see (and have
> done myself) is 'falling in love' with one
> product and service. Instead of giving it a
> fair shake and saying 'next'...we
> continually try to force a round peg into a
> square hole. What any business needs are
> various products or services, hoping one
> will be grasped by the market and your bank
> account fills.

Yes, great advice!

I can see myself as having that unfortunate tendency of "falling in love" with a product.... Dangerous....

I mentioned that I've seen one of the videos of the "Direct Mail Boot Camp" which you can get.... Anyhow, on that video there's a part where Ted Nicholas mentions how he spent something like $350,000 trying to promote a product he had fallen in love with! It was money down the drain....

Most people don't have that kind of money to lose, but that shows the danger of this, and that it's a danger for everyone, no matter how experienced you are....

Thanks Mike, that's a very timely reminder.... :)

- Dien