What Are The Most Important Parts Of A Direct Marketing Campaign?

Years ago, when a 1/6 ad in Entrepreneur was only $1,000 I used my 4-Step system to sell my $1495 programs.

The display ad was a "teaser" getting prospects to (#1) call a "free" recorded message (#2) the 2 min recording gave them reasons to leave their Name & Mailing address for my (#3) sales letter which gave more details about my program and QUALIFIED them as to price (an investment of less than $1500)

The Sales Letter gave more benefits and explained that I had made a (#4)FREE "Preview Video" which they could have for a "Refundable Deposit of $20".

They could return the video to get their $20 back BUT only about 1 in 100 would request a refund.

Sure...I had to do a lot of "handling" of the Videos BUT...I was moving 100 videos a month which cost me $2 each and these were paying my expenses PLUS....because of the POWER of my "Homemade" videos I was closing 15 to 18 deals a month of the $1495 programs.

Not a bad way to go.

This "4-step" marketing system will STILL WORK TODAY! In fact, I'll bet I could take the exact marketing materials I used for this project 12 yrs ago and get close to the same results.

They say that Fads return about every 17 yrs.

I too agree with the Big Ticket products. You spend almost as much time, money and effort selling a product less than $100 as youdo selling one priced at $500 or more.

Anyway...I thought I'd toss in my experience selling High Ticket items with a low ticket product...a "Free Preview Video" which they pay $20 for.

Thanks for reading.....Don Alm




Some of my Home-Based programs