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Old February 7, 2021, 02:54 AM
Dien Rice Dien Rice is online now
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Join Date: Aug 2006
Posts: 2,767
Default Re: What was Eugene Schwartz Breakthrough Advertising book gold?

Quote:
Originally Posted by MikePT View Post
Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.

I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com...first_step.htm)

Help me try to understand what gold have this book.

For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.

I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).

How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?

Help me contextualize this book please.

Thank you.
Here's what I see...

Like you, I think Eugene Schwartz's multiple stages of sophistication is brilliant!

By the way, this is built upon further in the book "Great Leads" by Michael Masterson and John Forde... (Which I also think is worth reading...)

In addition, for one of the stages, Schwartz says you need to focus on a "new mechanism" to cut through the crowd...

Some have only "caught on" to this... 55 years or so after Schwartz wrote about it!

It's also quite a brilliant idea (in my view)...

Best wishes,

Dien
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