Where To Advertise Info Products and Consulting Services Online?

[unpinkpanther]

Originally Posted by MikePT

Hey everyone,

I am wondering: where are the best online media to advertise info products and consulting services?

Thank you.

MikePT

Hey MikePT

Until the experts chip in, here's my take.

Like J.F. (Jim) Straw would ask:

"Who is the most beautiful woman in the world?"

The only way to find the best advertising media for you is to TEST.

Of course not blindly. There must be some underlying hypothesis you're trying to validate.

For instance, you mentioned LinkedIn.

Maybe you believe your target audience hangs out there often and would respond to your offer

So you TEST with an ad or 2.

And then from your results, you'll have a better idea of how valid your initial assumptions were.

(And this is even ignoring other variables like the effectiveness of your copy, timing, etc)

In my experience, nothing beats testing. Someone else's "best" media may not be my own best.

Hope that helps

[MikePT]

Hi unpinkpanther,

Yes, of course, as Ogilvy said "in direct mail testing is the name of the game".

However I just wanted share some ideas and to know if anyone was having success. Maybe being lazy, I admit.

Thanks!

[unpinkpanther]

Originally Posted by MikePT

Maybe being lazy, I admit.

Thanks!

Hey MikePT

On the other hand, I wouldn't call that "lazy" at all.

We are all learning together

Keep your head up!

[unpinkpanther]

Hey MikePT

Like I told you, we are all still learning.

Let me give you an example

Here is a promotion I'm currently working on:

http://bit.ly/downloadsuccesstemplate

So far, the best buyers for that report have been from good ol' SOWPub.com (Thank you, all)

I won't bore you with some of the weird objections I've heard from people who I presented this promo to.

In those situations, I take it to be that perhaps I have presented the right message to the wrong people

Not necessarily "wrong" in being innately flawed.

It just could be that they are not ready for this type of information - yet

So the next question is: where do I find more SOWPub-like people, both online and offline?

Any ideas?

[MikePT]

Thanks for the reply.

Let me ask: where you would advertise it outside here of sowpub?

Thanks.