What Are The Most Important Parts Of A Direct Marketing Campaign?

> Hi Don,
"Consumers" nowadays are skeptical of EVERYTHING!

Thus....when you can get prospects to make out a check or credit card (THEIR money) to YOU for even a video tape...AND...when you deliver what they ordered....YOU have built CREDIBILITY and (the MOST IMPORTANT item in marketing)...you've gained their TRUST!

Those who've given you their bucks realize they received what you told them they'd receive...even if it was just a Video selling your BIG ticket item...that's OK, because you did what you said you were going to do.

Jeff Paul (the $4,000 a day man) sold a $15 booklet in his full page display ads. The booklet gave a "little" info but was mainly used to sell the bigger ticket items.

Don Alm

> That sounds like a great system.... It's the
> first time I've heard of a 4-step system
> before, but it makes sense....

> Thanks for sharing it! That was a great
> post.... :)

> - Dien Rice


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