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Take my wife, please. The thieves of time.
Hat to Henny. If you know, you know.
Anyhow, infuse information with personality, let them steal it. Millard, guys like us, that is, not exactly Spring chickens...eh? should avoid as much slop and mess as is possible. Automate, make things easy, and let it all go. I would estimate that 80% of my profits come from Lifetime Value and I have many customers today... which bought from me only after they had been given a report or information by someone else. In simple terms I've had a lot of stuff stolen. But if they want the "rest of the story", they have to come back to me to get it, the guy who gave them or sold MY stuff to them doesn't have the ability to answer questions based in reality. Your advantage is your experience. Most magic tricks could probably be shown in a two page pdf, which can be sold, and within it a link to the next in line. Or then a link to your course on getting gigs. Or your course on presentations. I call it a loop, actually did a small get together on it...you LOOP your work together and if you use APV sites, then it is OK with me to have some of the work get distributed by others without worry. YOU have enough information to create several loops and never have to deal with a customer, everything being automated. Nothing new, same concept I discussed many years ago but what is so good news today is...all the software at the ready to do the heavy lifting for you. Create or acquire INFORMATION and start a loop and if ambitious at all (NOT me for sure), then you include affiliates in your loop and let them promote. But then, I have been known as Loopy Gordo HA! Gordon Quote:
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