SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #9  
Old February 25, 2021, 06:47 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,358
Default I LOVE this ad (to illustrate your point)...!

Quote:
Originally Posted by GordonJ View Post
Here tis:

The single greatest action response mechanism is an appeal to ....




wait for it...

insecurity.


Whether I was perusing old magazines from 1860 or books on psychology from 1910 or studying the secrets of remote direct marketing there runs a common thread.

We humans are a dang insecure bunch.

Now it took me a decade of Elmer Wheeler/Elmer Leterman and Maslow and Crane to SEE it, to understand it and then to later USE IT.

Only Psychopaths and some Sociopaths lack insecurity, in fact, it being a hallmark of their anti social behavior, they think they are superior.

The rest of us, we aren't.

Appeals can be blatant, like Charles Atlas sand in the face or Karate training in the comic books of yesteryear. And they can be very subtle, when selling prestige, how you will look (jewelry, makeup BILLIONS of dollars).

Well there is the secret, now feel free to ignore it.
Hi Gordon,

Thanks!

I keep a list of a summary of some of the best techniques I've learned from various copywriters... You, Gordon, of course, are on the list!

You are great when it comes to talking to people's real (and often hidden) desires and fears... And another one who I've found is great at this is... the late Bud Weckesser.

I LOVE this Green Tree Press ad...



(Click on the image to see the larger version... I got it from here...)

Thanks to Gordon, I actually met with "Webmaster Raymond Steinbacher" (who wrote the course the ad is for)... I remember us sitting around having a beverage, I think, Gordon, Raymond, and myself, in Erie many years ago...

Of course, this ad is about the feeling of insecurity - of using a computer! (Especially of older folks, back in the early days of the 'net...)

Apparently, it sold 1.5 million courses at $12.95 each (according to Mike Winicki's research)...

It is one of the greatest direct response ads, in my humble opinion...

Thank you, Gordon!

Best wishes,

Dien
__________________

Last edited by Dien Rice : February 25, 2021 at 07:09 PM.
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 10:34 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.