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Old March 13, 2021, 10:10 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,798
Default Re: Write a promotion for your ideas.

Originally Posted by GordonJ View Post
It is pretty much my standard operating have you write a promotion FIRST for any idea you might have for a product or service.


It helps you flesh out the idea more fully. Write out a simple promotion, or even a letter to Aunt Jane or Uncle Fred, or Cousin Lou...anyone in your target market.

Tell them what you have to offer, why they should buy it from you and why they should do it now.

It is one of the first things I have everyone do when they contact me for help with their product development.
Hi Gordon,

This is definitely a great idea!

By the way, here's how I remember reading Ted Nicholas would do things...

(Open to corrections!)

He said, imagine you had God-like powers, and could provide anything within your product... Then write your promotion (before you've created the product)...

You've probably promised more than you could deliver. Now, pare it back to something you can fulfil...

Then create the product, which fulfils the promises in your promotion...

At least I think that's what he recommended!

I think the idea was to get as close to giving them the ideal product, but then pared back to what you can realistically deliver...

Best wishes,

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