SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old March 17, 2021, 09:37 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,798
Default Thanks! This helped me get some clarity...

Thanks Gordon!

This helped me get some clarity on a marketing problem I'm working on...

I hadn't put enough thought into the INTERSECTION... And that's (at least) one place where my marketing message in this project I believe has been falling down so far!

(I've been writing "cold emails"... an area I'm not that experienced with... Warm emails I have a lot of experience with, but cold emails to sell a product I've found much tougher...)



Originally Posted by GordonJ View Post
Every time I post a link to the PictoGrigm of Persuasion (POP), I get email, most asking for me to go over it. I always tell people WRITE IT OUT by hand, and it becomes self explanatory. Few do.

Anyhow, here it is:

Here are the KEYS to it, and if you get this, then it could be the only copy writing course you need.

People either know you, (or have heard of you), or they DON'T. Includes your product, service or opinion.

On the right side is such a person. Removed, distant, REMOTE from you, and living inside their own little igloo or bubble of PRE OCCUPATION. They have a lot of things on their mind, represented by the Maslow Pyramid above their heads.

They are on their own path.

You must create an INTERSECTION. KEY ONE. Maybe the most important and most ignored or overlooked.

WHERE are you going to meet this person via remote means? What is on their minds in relation to you or your product or service?

You have a very brief time to get their attention, seen as brick through the air hitting them in the head, but that only gets their attention, you have to HOLD it. How? By being in sync, resonating, appealing to their best interest as it applies to your product.

Could be a story, could be an idea, could be a solution to a problem.

This POP is for remote TRANSACTIONS. On a piece of paper, you might want to write the headline, or header in RED, as in a STOP LIGHT.

As long as you hold their attention, you have a better chance of a successful transaction. Lose them, they are gone, and you lose.

All those methods; story telling, bullet points, lists, questions and answers all the elements of your copy have one purpose, to hold their attention.

When you have sustained this, you transition into the VALUE or what you have to offer, and this is where good copywriters excel. Getting quick attention is pretty easy, HOLDING THEIR attention requires more skill.

There it is. A bit longer than Blair Warren's ONE SENTENCE thing*.

But... any questions?


PS. Blair Warren came up with this one sentence, which is excellent: * People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

The POP is more about the HOW to do all of this.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 11:20 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.