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And a part of that is INVESTING, so you don't have to go into emergency mode...
Well, it is solid advice for those who need it. A better lesson I learned from Gary was, have a long term plan. He taught this one, by NOT having one of his own.
I was always struck by the difference between Gary and Ben Suarez, whom he basically mentored in direct mail. And the even bigger contrast between Gary and his friend Harvey Brody.
Gary went into that OPERATION MONEYSUCK (OMS) quite often, because he had to. I don't know what was left at the end, if anything, but I do see where the INVEST for long term came in handy for both Ben and Harvey.
Ben wanted to build a business for his family, and today his Grandson is one of the chief officers of the company, and it has employed many family and friends. He planned for the future by investing some of his profits in building the business.
As Gary himself said, he wasn't suited for running a business and he had the skills to put OMS into quick action. Few of us have his genius.
At the other end, Harvey Brody built a business which was sustainable and has what, 55+ years of history behind his success. Harvey made a conscious decision to NOT have employees, and left a lucrative publishing business to focus on his TOLL positions.
So, I can see how this OMS can come in handy, and if that is the focus, then by all means close the doors and get er done.
But, after the Operation is over, maybe invest 10% in an absentee business...I know execs at SCI who owned car washes, modeling agencies, franchises, and other income producing businesses where combined, they never stop sucking up the dough.
We've been at it over 20 years now, and in that time I've seen many people put OMS into the highest gear, only to find out a year or two later, they are back at the "lock the doors" level.
Investing 10% into a long term financial goal when you are sucking in the money, allows you to be less frenzied when you must make some quick cash.
It is about FOCUS isn't it?, and "Where the head goes the body follows." And yes, sometimes our heads go to places which have gained our attention and need to be shuttered out.
Working on different projects in the course of a day, is one way to do an OMS and invest at the same time. One way is to leverage all that past work.
For example, a newsletter, after a year or so, could be turned into a book, the book into a course, the course could last for decades and produce some income all as the result of the FOCUS on doing the one thing which makes you the dough...in the case of the newsletter, WRITING IT AND GETTING IT OUT THERE.
Instead of a To Do list, how about adding a TO MAKE $$ TODAY list.
If one is in poor health, then it doesn't matter how much attention they give to the thing, because they may not be healthy enough to do it.
BALANCE and long term planning might serve many people better than than a state of frenzied, manic focus for short bursts of time. But if that is what is needed, then you got to do what you got to do.
Last edited by GordonJ : March 21, 2021 at 12:26 PM.
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