Selling Magic Or Reprint Rights

[GordonJ]

Originally Posted by Millard Grubb

Thanks for the tips.

I don't think I want to spend the time selling all my products anymore, however, selling the exclusive rights to someone makes sense to me.

Just have to think a bit about how to go about doing that.

I am being presumptive, please correct me if I am wrong, OK?

Instead of selling onesy and twosies at a time, you want a bigger TRANSACTION which brings in larger dollar amounts. If this is correct, then I have some follow up thoughts:

First, a look at the landscape. Glenn Osborn has attended several Jay Abraham programs where people paid up to 15,000 to be there. Why pay that much?

What were they expecting to come away with for their 15k?

Many people paid 5k to attend the Gary Bencivenga retirement party several years ago, why?

Why have scores of people paid 15k to 30k for a franchise to pick up dog poop?

Why did people buy Dan Kennedy's WHOLE ENCHILADA for 10K?

These questions go to VALUE. The reason people pay thousands for a franchise or for a Protege Program or for coaching is...

because they want to make money.

And they perceive these investments are going to help or allow them to do that.

So, WHY would people want to invest in the rights to your products?

What is the VALUE proposition?

I think you are going to need a long promotion for this, the longer for the higher the price.

Are you offering a turn-key operation, or just pieces and parts?

If you are thinking of MASTER reseller licenses, consider limiting it to maybe 3, or 4 by time zones or countries. In the USA, we have the 3 time zones for mainland US, so maybe you could offer an exclusive rights to those time zones, the problem being with DIGITAL products, people will want to be able to sell anywhere they want. So, that is one issue, how many MASTERS will you offer? What sort of exclusivity do they get?

If you just want other people to sell your products, then maybe a rethink toward affiliate and WarriorPlus or ClickBank type offers, albeit, too much slop and mess for me, and probably you too, but an option.

First thing, do a complete inventory, an evaluation of what you have, and think of the highest price you want for it, then WHO might be willing to pay that, either in a lump sum or in payments.

Where would such an investor exist? I also presume that magic acts will return to a more normal existence, and there is a Parade of Life in that industry with new magicians coming up. I think I have mentioned this before, but I suspect the most valuable thing you have is the EXPERIENCE of how to get bookings.

Without gigs, there is no money coming in. And as in love with the craft as one gets, if they don't perform isn't it a wasted skill?

So maybe, think of Dan Kennedy and his WHOLE ENCHILADA and get a decent figure for it or find several people to buy reseller rights.

I may be wrong, but I have to think your experience and know how is worth at least as much as a guy who wants to make a living picking up dog poo, eh?

Gordon