Humor? Maybe...

[Dien Rice]

Originally Posted by Glenn

Thanks Gordon,

I Too Like Steven Write.

Glenn

My Humor does not always translate well.

But I find I can Tell STORIES
inside of a poem.

THAT WORKS.

Hi Gordon and Glenn,

I remember reading many years ago, advice to NEVER include humor in your marketing!

So, I followed that advice... for a very long time... my marketing was as dull as watching paint dry...

(Okay, maybe not that dull...)

Only recently have I changed my view for a better one...

I think they gave that advice because if your humor falls flat, or if someone is offended, it could lose you a sale... So you lose money, rather than make it...

But, on the other hand...

One of Robert Cialdini's principles of persuasion is...

Liking...

And people generally like those who make them laugh!

So, it follows that... if you can make them laugh, they're probably more likely to buy!

So, that's my view now... No more "dull boy" Dien...