As an Independent Marketing Appraiser, here is what I ask local businesses...

[GordonJ]

Originally Posted by GordonJ

If you are inclined, there is a ton of money to be made, very low hanging fruit on the table for either a quick snackeroo of cash, or a long term on going residual monthly retainer.

I, currently, prefer the quick snack...like an In and Out Burger, I get in, get the moolah, get out and have both parties satisfied.

Give it some thought, many small businesses could use your expertise.

Gordon

I hope to make this one of those buried gems. Or maybe it won't be, whatevs.

This past weekend was my city's yard sale; dozens of people had yard sales and most donated to a cause, a homeless outreach program.

It was city wide, thousands of things available, so...one of my local proteges went bargain hunting. He had all day, and 600 bux to spend, his mission was to buy three things: something for 300, 200 and 100 dollars OR any one thing he felt he could easily FLIP.

The mission, which he accepted, was CHATTELING. Turn money into MORE money as fast as you can by buying and selling stuff; other's junk, trash, throwaways.

Buy over there, sell over here.

Hardly rocket science. He had thousands of things to choose from. Who would be interested in following the adventures of the Chatteling Protege? Anyone?

Before we started, I had to educate this young man on money, something school and society doesn't teach, especially about the power of small growth.

I think the best work I have done can be found in the Chattel Report, the GROW AS YOU GO PLAN, where I went from a 100 dollars to several thousand in a matter or weeks. For an interesting modern uptake on this, you can see how this is done TODAY, if you read this thread at the Warrior Forum:
https://www.warriorforum.com/warrior...days-ebay.html

It is worth a couple of hours to read, and save all of savidge4's responses, he literally shows you how to do it.

What does this have to do with Marketing Appraisal

It is about the power of a little bit of cash in your hand vs the tens of thousands and millions in your future bank account, the latter being the jist of Internet Marketing gurus promotions;

Buy their thing, start making big bux now.

Isn't it?

I've never brought into that, albeit, have had my share of rain making days, and have always felt a slow and steady GROWTH approach serves most people better.

Anyhow, what can you do with 100 dollars? Well savidge4 and his family was able to turn that initial investment into far more than the 250 dollar goal, in fact, he shows how to build a real six figure a year business with reinvesting your profits.

The in and out 100 bux made from a quick Marketing Appraisal can be your seed money, which can be planted for a harvest of wealth, since that is what we are all about here at SowPub.

Any, tiny, little money making gig can be the beginning of something bigger.

IF you plan for it.

Anyone here, who has read a few Jay Abraham, Gary Halbert or Dan Kennedy books or works knows more than the average main street business person who is for the most part clueless as to how to get more customers in their doors. I feel safe in saying, all three of those guys made fortunes from showing small businesses how to get more or better customers.

The DEMAND is huge. Very few businesses don't want more customers. As I said above, it is low hanging fruit. So, if you did 6 in a month or in six weeks, you would have the same start-up capital as my Chatteling Protege has and then you could FLIP or invest that money into other things.

I am making him concentrate on Facebook Marketplace, as he develops his network of buyers.

I set the initial goal. Turn the 600 into 750, a modest, although realistic, goal.

Either the whole thing. Or 300 into 375, 200 into 250, and 100 into 150. These are sums which most would consider too low, they would HOLD onto the things because they KNOW they are worth more...and my first lesson is to show him how

CIRCULATION beats STORAGE

every day of the week. You do NOT have to flip things for as much as you can, you can flip them faster, easier if your GREED glands stay under control.

Now, like a thousand people before him, he asked me; "What do I buy, what things do I look for?"

And of course, my answer, as it has been for 50 years, don't look for things, look for stored value and at demand, look at dollars, not items.

OK. What would you do with 600 bux? How would you turn it into 6,000 and how fast could you do that?

Just some food for your money making brains today.

Gordon

[Millard Grubb]

Gordon,

One phrase you mentioned I hadn't heard before but makes better sense than most of what I've heard lately...

"circulation beats storage"

Getting your money out, and working with it... over and over, is a sure way to long-term profits.

Seems to me a lot of folks miss this because they are looking for a big payday versus just the daily drip.... drip... drip of increase.

Your chattel report should be a MUST READ.

Thanks for your experience.

[GordonJ]

Thanks Millard,

There are chattelers (flippers, buy/sellers, etc.) who like to buy and hold out for maximum profits, my older brother was like that with cars. Before he passed away, we did several deals a year flipping autos, but he was stubborn about getting what it was worth, while I wanted (always do) a FAST profit.

I counted out the 600 dollars to my "proto", three little stacks of money, 300, 200 and 100, called them Larry, Curly and Moe (had to explain who they were, YIKES, I'm getting too old man).

I told Curly (300) get to work you stooge and make 75 bux. Larry (200) had to earn 50 and Moe had to work the hardest and also earn 50 (but 35 minimum).

I was demonstrating a mind set. Assigning them little stacks of money a "personality" and asking them questions like what is listed on Facebook Marketplace, local Craigslist, Google and eBay for 300 dollars...spend the time looking for dollars Curly, not things. Larry and Moe had the same assignment.

Most know by now that I use eBay SOLD listings as one marker of market value, it is real time what something is worth to somebody.

They all had ONE week (coming up Friday) to hit their goals, so that 600 would be 750 bux seven days later and it already is, so the stooges all met their goals sans face slapping shenanigans.

In a few weeks, at a 1,000 dollar profit, there will be temptation to take the money out of circulation and this is where many folks peter out and try something else. A 1000 buckerooos, circulated weekly, should produce a 150 to 250 profit so keep them working.

Now when Larry, Curly and Moe each have 1k to work with, my "Prote" will have a steady weekly income of around 600 or the original investment back. At that point he can assign RISK/REWARD values, and let Curly use all 1k at a time and build it up whereas Moe and Larry have to divide their 1k into 3 little stacks...maybe Groucho, Chico and Harpo who then have to do their thing.

Now a safe way to KEEP your 600 is put it in a bank and don't touch it. Maybe after a few weeks, let Larry put his 1000 into a 6mo CD, and he can't touch that. Somewhere down the line, an opportunity for a bigger flip deal is going to take place, a chance to double 4k into 8 or something like that, often with a boat, RV or collectible, like a pocket watch.

These deals happen, but one can't sit around and wait for them because the more money you have in circulation, the more opportunity surrounds you.

It is all a game. We played Monopoly when a kid, why not play a little ChattelingOPOLY today? Also, maybe Curly hits his 2k mark and gets an offer from an IM Guru to get in on a Launch, where he reveals himself as the stooge he really is, or maybe Curly uses that launch, convinces the others to get into it too and they all get rich and live happily ever after.

Anyhow, there has never been a shortage of people with stuff to sell, and plenty of people to buy. I guarantee you buying and selling or FLIPPING is far easier than pulling a rabbit out of the hat, and OH MY, those little pellets that fellow leaves in the hat, yikes.

Gordon

Originally Posted by Millard Grubb

Gordon,

One phrase you mentioned I hadn't heard before but makes better sense than most of what I've heard lately...

"circulation beats storage"

Getting your money out, and working with it... over and over, is a sure way to long-term profits.

Seems to me a lot of folks miss this because they are looking for a big payday versus just the daily drip.... drip... drip of increase.

Your chattel report should be a MUST READ.

Thanks for your experience.

[Millard Grubb]

Thanks for the Larry, Curly, and Moe examples.

You have made it clearer what to do for the simple, solid, profits.

I also liked your tip about finding the value of an item in the "real world" using eBay.

Have you ever thought about doing a webinar explaining all this?

Your knowledge is evergreen, so the webinar could be recorded or you just might want to do a few live "High Ticket" events and pull in the dough for some select folks.

Ha! Although knowing you, a "one-time" recording might be all the "work" you might what to put in it.

Of course your chattel report is all one needs.... BUT... EXAMPLES right from the real world... NOW... might have even greater IMPACT.

Again, thanks for all the good stuff you share.