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SOWPub Business Forum Seeds of Wisdom Forum |
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A question about the books.
Quote:
I think Joe Karbo said something similar to me a million years ago, and Melvin Powers repeated it some 20 years later. We know, as marketers, to try to find those that WANT the help, and then throw most of them out, to find those that will IMPLEMENT the help...not an easy job these days. I have a question about the books. Maybe I didn't read it correctly, are these books with information which proved to make money, or are we saying the book itself made money? We know the old NY Times best seller list was spurious, Zig Ziglar showed us that...a book having sold 25k was included, no matter who bought them and then there are other books, like 7 Steps to Freedom by B. Suarez, and the Lazy Man's Way to Riches by J. Karbo which both made money and had 10 times the sales of some of the NY Times list. So, does your list have books which have information, when IMPLEMENTED make money or is it the book itself? Sorry, I probably didn't read it right. Gordon |
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