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NO BLATANT ADS PLEASE
The activity...and the preoccupation.
CODEX: Spiders, Snakes and Mice, OH MY.
I left something out (on purpose)...
For those without the codex, I was talked into selling flowers door to door a long time ago, about 60 years ago.
I learned magic words: Spiders, snakes and mice. I got two books to read, from the Elmers (Wheeler and Leterman)...
Tested Sentences that Sell (Don't sell the steak, sell the sizzle) and The Sale Begins when the customer says NO.
This all known, included in past SpSnMice presentations.
I left out the convo during the 45 minute Wax On/Wax Off ordeal where I made a 1/3 of the moolah in 3 x the time.
It was this:
"What were they doing when you knocked on their doors?"
ME. I don't know.
My Mr. Miyogisan:
Yes you do, think.
ME: Cleaning, baking, washing clothes, household chores, etc.
MR Myio: What were they THINKING?
ME: I guess about what they were doing.
MR. Myio. NO, they weren't they were PREOCCUPIED.
And you INTERRUPTED them.
LESSON, and new material:
When you get, understand, completely have it in your mind that your attempts to
sell something to somebody
get them to read your email
persuade and influence them
all the things we as marketers/salespeople/copywriters/influencers/persuaders try to do...
Then you ask and try to control the WHERE, WHEN AND HOW, or as I like to think of it, you create
where your persuasive skills meet their preoccupations.
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