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Re: Mass Market VS Sophisticated Market CONSULTING
While I was thinking on this, I have came across on this:
What I mean with "sophisticated"?
Sophisticated in general?
• high educated people?
• society power people?
• old rich generation?
• the cream of the cream of society?
• rich AND simultaneously sophisticated people?
• sophisticated people born in highly sophisticated Families?
• people who know how to recognize intrisic VALUE on things?
Or, sophisticated on the buying process?
• generally people who are used to buy a lot of expensive and high quality stuff
• generally people who are used to buy FASTER stuff with no dramas
• generally people used to buy on a particulary medium
• generally people who are used to buy on "X" market
generally people who are used to buy a that type of product
I am just sharing my process thoughts.
Probably I was thinking on this segment when I thought on "sophisticated people":
people who know how to recognize intrisic VALUE on things and generally people who are used to buy FASTER stuff with no dramas.
Opinions are welcomed.
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