SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old August 13, 2021, 07:44 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,989
Default The ANTI STORY marketer.

First, a story.

Young lady bakes brownies for her granny, puts on red hoodie and heads over the bridge and through a thicket when a big bad wolf appears.

She sez: "Want a fresh baked brownie?" And the wolf, being caught off guard, says, "Sure". As he is munching on the delicious brownie, the young woman asks if he would like to buy a few for later, to CURB his hunger.

So, instead of eating Little Debbie, the wolf ends up buying her brownies...spreads the word, and before you know it, everyone in the area is buying Little Debbie snacks. End of story.

OK, if I have to read one more article, one blog or forum post about how powerful stories are and why a copywriter NEEDS to use them...especially the Hero's Journey, I'm going to puke my chocolate chip cookie all over my canvas boat shoes.

The problem is...THEY don't know how to tell a story.

THEY use templates, fill in the blanks. The cat got up the tree. The kids threw rocks. The fireman got the cat down. The cat scratched the eyes out of a kid or two, and was left alone after that.

Of course we are wired for stories, but not THE SAME story repeated over and over and over, and if I read one more, "I was just like you"...paragraph, I swear the double barrel comes out of the safe and I'm going copywriter hunting.

Now, I don't eat Little Debbie snacks anymore, but I see the guy filling the racks at the convenience store twice a week...and not one word of her "ORIGIN" STORY, of the secret ingredients only she uses, of the how it is done in a unique way...

Cause the minute someone tried SELLING me a Little Debbie snack cake, I'd probably punch him in the elbow.

OR, try selling products and services people want which don't require a lot of story, copy or manipulation. Sound good??

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 08:03 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.