Finding BACKEND Products – Need Help!

[GordonJ]

You have a list. They bought a bracelet.

One. A simple email, WHY did you buy this bracelet?

Two. A Glenn Osborn "bribe", a free something for feedback.

Three. A quiz or questionnaire.

Those need words, not copy, when thinking about copy, one has a tendency to want to get an outcome, you need facts, reasons why, right?

But other than that, I don't know enough to render any useful ideas on your business model.

Gordon

Originally Posted by MikePT

Hi Gordon,

In fact I tried out the model with a compass.

In fact it seems that it is the model with an anchor that is more successful, it seems to me that the symbol is the most important.

I question if perhaps it could also be nautical accessories, related to the sea.

Even because we in Portugal have a culture related to the sea, who knows the history, we were the discoverers of the world. We are connected to the sea.

Any copy suggestions to ask my list why they bought the bracelet?

Thanks for answering.

MikePT

[MikePT]

Thanks Gordon.

Do you think the questionnaire could be this?


Do you bought because:


1) You like the visual;

2) You like brown leather bracelets in general;

3) You like nautic and sea related acessories;

4) You like to wear acessories to shine/flaunt;

5) You like the symbol of the anchor, it has an significance for you – if yes what?;

6) You can see well the bracelet on the photos of the advertising;


MikePT

[GordonJ]

How about, What is your favorite thing about the bracelet you bought from me and how might I make it even better?

But the answer is, you have to TEST, TEST, TEST.

Gordon

Originally Posted by MikePT

Thanks Gordon.

Do you think the questionnaire could be this?


Do you bought because:


1) You like the visual;

2) You like brown leather bracelets in general;

3) You like nautic and sea related acessories;

4) You like to wear acessories to shine/flaunt;

5) You like the symbol of the anchor, it has an significance for you – if yes what?;

6) You can see well the bracelet on the photos of the advertising;


MikePT

[MikePT]

Good idea.

GOOD NEWS: I basically simply asked "Why did you bought it?" and people are happly replying!

Majority is saying: "Because I like the Design", some "the symbol of the anchor".

I believe I can follow-up to that replies to get deeper answers.

Thank you all.

MikePT

[trevord92]

Warning: potential rabbit hole. Set a timer.

This should help with finding products that go well with your current product (won't tell you anything about why, sorry)

Go to Amazon

Search for similar products

Open each one (right click, open in new tab works well)

Scroll down to "frequently bought together" - doesn't show on all products so don't worry if nothing there.

See what people are already buying that's related to the product you're looking at.

Also check out the related products.

[MikePT]

What a great idea.

How I never thought on it??

THANK YOU!!

[Dien Rice]

Originally Posted by trevord92

Warning: potential rabbit hole. Set a timer.

This should help with finding products that go well with your current product (won't tell you anything about why, sorry)

Go to Amazon

Search for similar products

Open each one (right click, open in new tab works well)

Scroll down to "frequently bought together" - doesn't show on all products so don't worry if nothing there.

See what people are already buying that's related to the product you're looking at.

Also check out the related products.

Hi Trevor,

I just want to thank you too...

This is truly a great idea!

I can also think of an application for this for info-products...

For example (just to test the idea), I looked up a book (paperback) on copywriting on Amazon...

One of the books "frequently bought together" with this book was the book "On writing well"...

Another (for another copywriting book) was "Scientific Advertising" - which is no longer copyrighted (so can be given out freely)... Yet this suggests that people are happy to pay for it...

This suggests that if you're selling products on how to be a copywriter, you could also "expand" your offerings with these related products (ebooks, reports, audio books, courses, etc.) or on these topics too...

(The "frequently bought together" books seem to only appear on printed books, not Kindle books or audio books from what I've seen...)

Wow, this is great...!

Best wishes!

Dien

[trevord92]

Hi Dien & MikePT

Glad you've found it useful.

Thanks to Amazon for helping us (as well as helping their own sales)

It's weird just how much stuff is hiding in plain sight!