Restaurant Delivery Twist

[Millard Grubb]

Saw a recent video on Youtube from "The Deal Guy" explaining how Costco does a lot of sampling for their "full price" goodies.

The items that they push with samples are all regular or "full price" items because they have found out that people buy once they have sampled.

Additionally, their famous $1.50 hotdog and drink special (I've tried it) is a loss leader just to keep people in the store longer so they will buy. I can see a baker doing something like this if they had a tremendous item that kept people in the area for more sales.

[Dien Rice]

Originally Posted by Millard Grubb

Saw a recent video on Youtube from "The Deal Guy" explaining how Costco does a lot of sampling for their "full price" goodies.

The items that they push with samples are all regular or "full price" items because they have found out that people buy once they have sampled.

Additionally, their famous $1.50 hotdog and drink special (I've tried it) is a loss leader just to keep people in the store longer so they will buy. I can see a baker doing something like this if they had a tremendous item that kept people in the area for more sales.

Hi Millard,

I love a good sample!

It also reminds me of Gordon's "White Bread Post"...

"GIVE ME A SAMPLE… And give me a reason to come back, again and again."

http://www.sowpub.com/story-whitebread.shtml

Best wishes!

Dien

[Millard Grubb]

Thanks Dien,

I made a point to reread Gordon's "whitebread" post.

Any marketer should make a point to read the post and apply the lessons with anything they are trying to sell.

This forum has SO MUCH good info in all the nooks that just a simple glance will turn someone in the right direction.

I am going to spend more time looking around.

Warmly,

Millard