Pursuing a TOLL Position strategy today; the good, the bad, the ugly.

[Dien Rice]

Originally Posted by GordonJ

As most SowPubbers know, Dien and I have spent a lot of time talking to Harvey Brody, the Godfather of Toll Position Strategy, and he has been generous with his time and knowledge.

Hi Gordon,

One thing I would add is that, while toll positions are important, it does not mean that you can do away with marketing...

Marketing is still very important...

Though, of course, one way Harvey does it is he gets others to do the marketing for him...

For example, he gets Home Depot, Ace Hardware, and many others to market his zoom-spout oiler for him...

If he didn't have the toll position, that would be harder, if not impossible to do - because it would then be easy for them to just copy it and make their own version!

Best wishes,

Dien