Thanks for sharing!
While I feel fortunate that I met and interacted with marketing luminaries like John Carlton, Harvey Brody, and the late Gary Halbert... I regret that I never did get to meet Joe Sugarman...
Thanks for sharing his "hidden psychology!"
Joe Sugarman in his book "Advertising Secrets of the Written Word"
does mention one ad where he used "sex appeal" to sell an item... in a very tongue-in-cheek way... And it was successful...
This is the ad... "Gold Space Chains"
You can see it full-sized here (and read the text)...
One thing I love about Joe Sugarman's ads is that they were often full of humor!
Originally Posted by Glenn
Joe and I spoke a few times.
And I got some of his BatMan Credit Cards.
The Newspaper Reporter LEFT Out The IMPORTANT Part of What Joe Did.
The Invisible Psychology.
What Makes People TRUST You and Give You Money.
I have Used Joe's PSYCHO IDEAS to Make Clients Moolah when They Had Given Up.
FOR EXAMPLE -
JOE joined a tiny Fraternity in College.
Grew it's membership So Big, So Fast They had no more room.
All without Spending a Dime.
Joe Visited the #1 Dancers at The Men's Clubs surrounding The University. Asked them to ATTEND His Fraternity RUSH Parties in order to
MARKET THEMSELVES to The College Guys.
Joe Said, "Please Dress Like Men."
"COVER UP HEAD to Toe.
"Don't show any skin at all.
The Ladies FELL IN LOVE with this strategy for Attracting New Student Customers - Using Joe's Idea of Wearing Men's White long sleeve Shirt, Tie And a Skirt.
The Girls Attracted SO MANY New Fraternity Members
other Frats COMPLAINED.
(This Idea Helped me Grow Sales at an Art Gallery)
The female Owner Changed the Subject of her 8 foot by 6 foot paintings Too.
She Painted Layer after Layer of SEXY Addiction Scenes.
Bikini Girl bending over a Poker Table Serving Whiskey and Cigars with a Horse Race Track in the BackGround.
Jerri Sold Painting after Painting at 2X the Price.
And had enough moolah to Get Married.