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FREE copywriting course, DAYS 1 & 2
You need a notebook. Pen/pencil.
My Discount Drug Mart sells them for .99 cents.
Day one and two. OBSERVATION. What do people buy?
As you go about your day, even if you don't leave the house, ask yourself and write down your observations of what people buy. On page one have two columns, NEEDS & WANTS.
When out and about, be in AWARENESS MODE, and write down what you see people buy, no matter where or what.
Now a look at a "typical" paycheck, someone at 20 an hour working 40 hours a week.
210 TAXES, etc.
590 X 4.25 = 2500 rounded off, a month.
Groceries. Rent/Mortage. Utilities. Clothing. Gas.
What is left over, the so-called disposal income is the gold for most marketers...although, the RICH guys do sell food, oil/gas, LOANS, etc., etc.
As you spend the first 48 hours observing what people buy, you will create a list, and these will go on one of the 2 columns, NEED or WANT.
We'll get into the differences later.
We all need food. But some of us shop at Aldi's or Save a Lot and Walmart while others go to Whole Foods and boutique food stores.
These first 2 days are intended to raise your awareness of what people buy, where and how, and even some WHY?
Why Walmart instead of Whole Foods?
See, if you believe that Copywriting is salesmanship in print, as it has been often described...
And the job of the copy WRITER is to get the reader/viewer/listener TO BUY, (or to believe) don't you first have to know;
What people buy?
Let me know if this makes too much sense and you'd rather be dazzled with some amazing inside secrets of the billion dollar companies...
WHY DO PEOPLE BUY.
Feel free to respond in the thread, we can cover a lot of territory if you want.
Last edited by GordonJ : May 18, 2022 at 05:53 PM.
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