FREE copywriting course, DAYS 1 & 2

[GordonJ]

Something to ponder on day two.

Tobacco, alcohol, fast food. Needs or wants?

I have tobacco under need. Beer under both, wine under both.

This generation doesn't remember a time of magazines. Oh sure, there are a few of them left, but nothing like the bookshelves of a Newstand, or Barnes and Nobles or Border's Bookstores when there were hundreds of magazines...

And even fewer remember a time when Cigarette ads and Alcohol ads were seen in these magazines and on TV. The iconic Marlboro man, remember that guy?

Or the most interesting man in the world with his Dos Equis?

Millions of addicts the world over who NEED their fix. No longer a want, now a biological need to function.

So tomorrow we'll take a look at wants and needs and see how BIG corporations and even govt's slant their promotions.

If you remember the pathetic DON'T DO DRUGS campaign, the billion dollar precursor to a nation of opiod addicts...well, we'll look at propaganda too, because most modern advertising is built upon the principles of mass persuasion.

Sex toys, needs or wants? More tomorrow.

Gordon

Originally Posted by Dien Rice

Hi Gordon,
.This is great stuff...

I would love more insights on how to get into the MIND of your prospect...

What do they really want?

Thanks...

- Dien

[Glenn]

Thanks Gordon,

Some GENIUS put this together.

Add up the # of Beer Drinkers. Then Add up the # of Coffee Drinkers.

FORGET the fact that Beer is a Depressant
AND
Coffee is an Energizer.

AND if you drink much of this it might KILL You.

Reviewer #1 - Is Erudite. Educated.

HATES The Stuff.

https://www.youtube.com/watch?v=u6gOu4_HxX8

AH.

But Here is Mr RedNeck who LOVES The Stuff.

HE Pretty much GUARANTEES this new BEER - COFFEE Drink will be a Best Seller.
AS LONG as The # of Heart Attacks is not Tracked too Carefully.

I've been
Trying
to
Buy a few cans
Of Pabst BEER COFFEE.

Unsuccessfully. (Seems Pabst did a LIMITED RELEASE. Clever.)

My Plan is to Take a few Cans to LOCAL RESTAURANTS.

And Give them away as Tips for The Wait Staff and Cooks.

(Get Some OPINIONS from the Folks who Count)

Should Be INTERESTING
to Count the # of LOVERS vs HATERS.

However.

This Guy LOVES The Stuff.

https://www.youtube.com/watch?v=--Csa-faJEo

Thanks,
Glenn

[GordonJ]

NO.

But if they ever made a NEW COKE, and then combined it with beer, choc milk and spaghetti sauce, I might be in.

This????

A hope for every bad idea out there, that someone, somewhere will buy your stuff.

To the point, people will BUY anything.
But do we want to sell them

anything,

just to make a buck? For me. NO.

Gordon

Originally Posted by Glenn

Thanks Gordon,

Some GENIUS put this together.

Add up the # of Beer Drinkers. Then Add up the # of Coffee Drinkers.

FORGET the fact that Beer is a Depressant
AND
Coffee is an Energizer.

AND if you drink much of this it might KILL You.

Reviewer #1 - Is Erudite. Educated.

HATES The Stuff.

https://www.youtube.com/watch?v=u6gOu4_HxX8

AH.

But Here is Mr RedNeck who LOVES The Stuff.

HE Pretty much GUARANTEES this new BEER - COFFEE Drink will be a Best Seller.
AS LONG as The # of Heart Attacks is not Tracked too Carefully.

I've been
Trying
to
Buy a few cans
Of Pabst BEER COFFEE.

Unsuccessfully. (Seems Pabst did a LIMITED RELEASE. Clever.)

My Plan is to Take a few Cans to LOCAL RESTAURANTS.

And Give them away as Tips for The Wait Staff and Cooks.

(Get Some OPINIONS from the Folks who Count)

Should Be INTERESTING
to Count the # of LOVERS vs HATERS.

However.

This Guy LOVES The Stuff.

https://www.youtube.com/watch?v=--Csa-faJEo

Thanks,
Glenn