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[GordonJ]

Originally Posted by MikePT

Thanks Gordon,

For sure the cultures are different. But as good Salesmanship knows, I assume, the basics are the same everywhere. As there is a universal reccomendation that doesn't change in Advertising: testing.

MikePT

I agree.

Test. And quit seeking opinions I believe go hand in hand, don't they?

All or 99.9% of advertising technique and methodolgy is known, and most of that available online for free.

I think advertising, including direct response are basic...Attention-Interest-Desire-Action-Satisfaction.

And the math of numbers, knowing break even, lifetime value, etc.

Gordon