How To Sell...Nothing

Hi Simon,

That was a great article! :)

It reminds me of the "pet rock".... another "novelty" item which sold and sold....

But these "hits" are hard to get! I think Gary Dahl -- who created the "pet rock" -- had tried to reproduce his success, but hasn't been able to do it again....

The way to profit from fads seems to be to follow them -- get in early on the trend -- rather than trying to start them (which seems to be tough!).

Sounds like "invisible Jim" is a good novelty gift, though! :)

If this became popular, I wonder if you could make "spin-offs" of it which might sell too? :)

- Dien