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Humor in copy...
Hi Mike,
I thought I'd add a comment on humor in copy... There are many places you can find people saying that there is NO place for humor in copy. A famous saying is... "Don't use humor. There is nothing funny about separating a man from his money." https://web.archive.org/web/20040614...m/3/stein4.asp But I want to say... Au contraire, mes amis! ("On the contrary, my friends!" See how talented I am... That high school French has finally come in handy... ) The right kind of humor is a great way of achieving rapport... and getting your prospect to like you. Robert Cialdini has his six principles in Influence (and I think he added one more)... One of them is "Liking." If people like you, they're more likely to wanna do business with you... Okay, I'm off of my soap box for now... Toodles* Dien * "Toodles" is a British way of saying sayonara... Quote:
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