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Well, can't argue that. Will give a perspective. There is a difference between strangers and prospects. And will argue, rapport in person is much easier to gain than by remote means, although I grant the mail; candy jars, confetti cannons, etc, may have a similar effect as the moolah bomb... Those things get attention, and perhaps rapport. I suspect strangers are different than potential clients. The Krug report doesn't do much with direct contact, and as an Internet Marketer, I have very little contact, going days upon weeks without running into strangers... The ideas, the avatars of Wizard/Guru or whatever authority or personna you want is what is the important consideration of the report. Having a guru/wizard avatar does the same thing remotely as a pile of cash and a lottery ticket might do in a restaurant...gains IMMEDIATE favorable attention, creates the rapport...only instead of getting free food, we try to get the other guy to give us the pile of cash. Gordon |
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