"Selling the Sizzle"

[GordonJ]

Thanks Dien,

Maybe newer folk don't realize how Elmer expert we are. I think I may have got you interested in the deeper study, but if not, I'll still take credit it for it...ha. Typical Gordon.

I was 11 when the Elmers came into my life, both Wheeler and Leterman.

They are the subject of the SPIDERS, SNAKES AND MICE, OH MY work.

The article you linked to is from 1938, and the next 25 years, Elmer Wheeler became a best selling author, not only of salesmanshi[ books, but on diet, weight loss, travel and other things.

He is included in my POCKET PRO Direct Persuasion booklet, his 5 wheeler points.

Lets have a deeper discussion if you have time, because, his work is a great foundation which can be used by many a would be marketer today.

Gordon "Wannabee Elmer" Alexander

Originally Posted by Dien Rice

This is an old article I stumbled across... About Elmer Wheeler...

There's a lot of powerful stuff in Elmer Wheeler's approach that I feel many nowadays have forgotten...

He's probably most famous for coining the phrase, "Don't Sell the Steak, Sell the Sizzle"...

But his whole approach is what to pay attention to...

Thought some here would enjoy (and benefit from) this!

"Selling the Sizzle"
http://www.oldmagazinearticles.com/p...er-Wheeler.pdf

What do you think?

Best wishes,

Dien