Press Releases & Publicity

Ken,

When looking for PR advice look at Mike Van Norden.

He's gotten millions of dollars in PR AND Sales for his clients AND he's approachable :-)

Ron

> Does anyone know what the best way to go
> about sending out press releases is ?

> I'm guessing that any article or
> announcemnet sent must be newsworthy and not
> a product advertisement. That being the
> likely case, how does one write a release
> that would be valuable for the Press (what
> subjects)?

> Also, I would anticipate that sending out
> releases should be handled by a firm that
> does this full time, which, of course, means
> a significant cost involved.

> Any ideas are appreciated. Thank you.




Mike Van Nordens web site