SEO and its importance

[Dien Rice]

Hi Dico,

SEO ("search engine optimization") is not necessarily easy... and the problem with it, as I see it, is that it keeps changing...

Every now and then Google updates its algorithm. When it does so, some people find their websites drop a lot in ranking. Some even disappear from Google completely!

I have friends (who are a married couple) who were making a good living from their website... They are retirees, and did reviews of online games. They were getting good Google rankings, and making decent money from ads on their website, and also from game sales...

Suddenly, the Google Panda algorithm update hit! (This was in 2011.)

All of a sudden, their website dropped completely out of the Google rankings!

Their traffic went overnight to virtually zero...

As that was their only way of getting customers - their income dropped to zero instantly too!

They never recovered. In an instant, their business was wiped out...

I'm not saying not to do SEO... But, if you're relying on SEO for new customers, make sure you have other ways of getting customers too - just in case!

By the way, I have no connection with this channel, but I occasionally watch videos from the "Let's Talk SEO" channel on YouTube, to find out what's going on...

https://www.youtube.com/c/LetsTalkSEO/videos

Best wishes,

Dien

Originally Posted by Dico

Importance of SEO in the digital world

You can find what you’re looking for on Google in just a few seconds. It is because a search engine algorithm considers hundreds of factors when determining what will appear at the top of its results page, including the content of your web pages and how many other sites link to yours.

If you want to be found online, ensuring your website is optimized for search engines makes sense. It means adding keywords that people are likely to use when searching for something similar to what your business offers; using meta tags (keywords and descriptions) that accurately describe what your site is about, and making sure that everything on your site loads quickly so users don’t get frustrated waiting for pages to load before they can read them.