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Old November 16, 2022, 10:40 AM
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GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,312
Default Moneyball. Ivy League analytics. Why it could kill your efforts.

I loved the movie MONEYBALL, Jonah Hill being the Yale dude who could read a spread sheet.

Today, Baseball and FOOTBALL (NFL) have been overtaken and enamored with analytics, so too has Internet Marketers. Some thoughts:

My team, the BROWNS, have a head coach from this new school of thought and we see him on the sideline with his big HOTSHEET, a custom tailored analytical view of how to play the opposition.

And they stink. Most embarrassing game ever last week after a bye. Of course, the analytics only hold up IF the players on the field meet their analytical expectations. When a player under performs, like all 11 defensive players, well there has to be an adjustment made on the spread sheet. The ivy league coaches, apparently, don't recognize this.

OK, ok, my rant against my team, well, hardly worth the effort, we have 50 years of suffering, probably will never make it to the superbowl. Our wonderkind new quarterback might break his toes on his first play in two years and be out for this season, and some of next...wouldn't that be justice of sorts?

But here is the thing with IM and analytics. You need to have sales first.

The analysis of no sales is: your marketing sucks.

Now, coming out of a Ben Suarez run company, and he may have been the first of the business analytic geniuses, and a lot of what makes 7 STEPS TO FREEDOM II so boring is the analytical section. It is also a key to making a lot of money if you aren't bored and actually apply what he teaches.

Here is my take. I believe there is exponential slop and mess as you grow your business to the point where analytics of a change of a word on a promotion, is akin to squeezing milk from a stone, when you have a carafe of fresh milk in the fridge.

Maybe because Dien and I both have had so much contact with Harvey Brody, and we like the boutique business model, one man with a little help, and have seen what a well oiled NO employee, NO team, few moving parts business can look like...and still produce enough money for FREEDOM.

Point elGordo? If you are focusing on analytics to get to freedom, maybe work toward freedom first, and let your accountant, banker and lawyer be your analytics team.

I could be wrong.

GordonJ
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