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Old December 16, 2022, 07:58 AM
Millard Grubb Millard Grubb is offline
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Join Date: Nov 2011
Location: The Ozarks
Posts: 263
Default Re: How Jay Abraham sold $28 million dollars of a $377 book...

Quote:
Originally Posted by Dien Rice View Post

In summary...
  • He gave away copies of his book to other authors who had been published by Nightingale-Conant.
  • Jay offered the authors two hours of consulting for free, which he valued at $12,000.
  • If they were impressed by the consulting, Jay would love it if they would give him an endorsement.
  • He got 80 top authors to endorse him.
  • He credits this with helping him to sell 72,000 copies of a $377 book.
Not a bad idea...

- Dien

One more thing I noticed...

A person could use this technique on a smaller scale locally to sell just about anything... however, I think that using this to sell consulting or a high-priced book or a local high-priced newsletter makes the most sense.

Last edited by Dien Rice : December 16, 2022 at 08:19 AM. Reason: fixed formatting
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