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More of a test shot.
Sort of. More like Fire (test shot), AIM, maybe ready.
Procrastination is indeed, the thief of time. Here us my Christmas gift to the group;
Writing a promotion very first thing, makes you think about who the customer might be, how much and what to say. It may not.
As a tool, it overcomes any thought (procrastination)... Even if it is rough as off brand single ply toilet paper, it will get the job done.
Then, we will put the POP (PictoGrigm Of Persuasion) into play, and there is the tool to flesh out who the TARGET (or Avatar/Prospect/Buyer) is and where and how to get their attention and what to do after that.
Is that single person part of a herd? Where do they gather, and will the same thing work for all (or profitable % ) of them.
Sure, a billionaire is a good target, if you can get millions out of them, but the writing of the promotion first thing is like the first domino in the chain one would be knocking down.
Getting started, is often the hardest part of getting started.
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