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![]() As a self exclaimed authority and expert on Switchwords, and if you have any questions, please ask...
But there are the 3 basic types: Switchwords which bring the conscious and subconscious minds together for a desired result. Switchwords to USE with people to interrupt or at times intercept their ideas, thoughts and emotions. Switchwords of manifestation, which is somewhat a combination of both of the above. It depends on what you are wanting to manifest. In my above DEBATE about COPYWRITING, I refer to the second type, the USE of switchwords to lead someone to a foregone conclusion, in marketing, that would be a SALE. A TRANSACTION. It is my belief, from the last 60 years of study, the most effective of all prompts have the least moving parts, the least number of words/thoughts and those that instantly startle the RAS, and allow entrance to the inner depths of our reptile-responsive selves. Gordon Quote:
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