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Old February 22, 2023, 02:10 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,372
Default Riding upon the AI trail. The RAS in copywriting.

From our friendly (so far) robots at Chatgpt: (Emphasis MINE)
The Reticular Activating System (RAS) is a part of the brain that is responsible for filtering information from our environment and selecting which information to pay attention to. In copywriting, understanding how the RAS works can be a powerful tool to increase sales.

The RAS acts as a gatekeeper, filtering the vast amount of information we are bombarded with every day and selecting only the most important information for us to focus on. This is why, for example, we might suddenly notice a particular make and model of car everywhere we go, after we've decided to buy that car. Our RAS is now tuned to pay attention to that information because it is relevant to us.

In copywriting, the goal is to create messaging that will bypass the RAS and capture the attention of the reader or viewer. This can be accomplished by creating headlines, taglines, and other key messaging that speaks directly to the needs, desires, and interests of the target audience. When this messaging resonates with the reader, their RAS will be triggered and they will be more likely to pay attention to the rest of the copy.

Copywriters can also use storytelling and other techniques to engage the RAS and create a more immersive experience for the reader. By building a narrative that captures the reader's imagination, the copywriter can increase the likelihood that the reader will continue reading and ultimately take the desired action, whether that is making a purchase or signing up for a newsletter.

Overall, by understanding how the RAS works and how to engage it, copywriters can create more effective messaging that is more likely to resonate with their target audience and ultimately lead to increased sales.


So, I will continue to ask and see what it comes up with.

I think (believe) the RAS is the secret weapon of all influence, but I could be wrong, we'll see what AI has to say. Fair Enough?

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