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Old March 17, 2023, 04:38 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 3,326
Default The hairdresser for marketers...

In Tokyo, there's a hairdresser which has figured out a way to get repeat customers, over and over...

It's reported that hair salons only get customers returning 30% of the time, after their first visit. However, this hair salon has 80% of customers returning after their first visit - more than double the usual!

How do they do it?

It's a salon that caters especially for fans of anime and manga...

Many fans of anime and manga (which are Japanese comics and cartoons) find they don't know what to talk about with the hairdresser when they are getting their hair cut...

For the Off-Kai hair salon in Tokyo, they only hire hairdressers who are also fans of anime and manga!

So, customers who are also fans, and the hairdressers, can talk about their favorite Japanese anime and manga while having their hair cut!

In addition... They can cut your hair to look like your favorite anime or manga character, if you want that...

This seems like an odd business. But it is based on a solid marketing principle... Which is...

When you're in a competitive industry, you have to find a way to differentiate yourself from the competition, in a way that your customers care about!

The Off-Kai hair salon simply figured out a way to do this... In such a way that their customers are probably happy to travel halfway across town, just to get their hair cut by them!

Which comes to my idea... A hair salon for marketers? Talk about marketing while you get your hair cut? What do you think?

(Not sure there are enough people crazy about marketing to make it work... But it's a thought! )

Best wishes,


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