FOUR Lists...many secrets.

[GordonJ]

Thanks Dien.

It is in the use, the application of KNOWLEDGE where its true value is found. A stereogram (I know YOU know, but for others) is one of those pictures you have to stare at to see what is behind the patterns. Some people are never able to see it.

The lists need context and use.

For me, selling and copywriting hasn't produced anything better than the Elmer Wheeler "points" made known in his work on Tested Sentences that Sell. But that is because they were the first lists which I was exposed to, as noted in the Spiders, Snakes and Mice story.

The Blair Warren one sentence persuasion is pure Gold/Platinum IF, one has the foundation of knowledge on which it is built. Take the blame others part.

Just today, Alen Sultanic sent an email and posted about what he calls "negative admittance", I love Alen and how he uses his own words for all the old selling stuff...anyhow, at its root is giving the prospect an escape clause for being responsible for: being fat, alone, out of shape, poor, or whatever the product addresses.

It is not your fault is seen in Blair's "justify their failures"...see, it is all right there, but without depth. One has to see behind these 3 words, as Sultanic does and it is worth a book, or 101 of them.

If a marketer just learns this one thing, letting people off the hook of responsibility, they can build a huge following and make a ton of dough.

So, over the years, I have been called cryptic and obscure and even arcane and that has been justified...and I do it purposefully...mainly because I know it is better to give a map to the hidden treasure rather than hand the treasure directly to them.

It separates the motivated from the dreamer.

At the very foundation of all transactions, the square one of making money, influence, power and success is...

it can't be a square occupied by only one (self). There must be at least two there.

Even in the virtual world, if a Guru yells at his computer screen when it is off, do his minions still send him money? (Maybe?!?)

Anyhow, these lists only have value to the person who wants to put them to use.

And the POP (PictoGrigm of Persuasion) is one very easy way to get a visual representation of the process.

It (marketing, making money, influence, persuasion) pretty much comes down to the ROCK used in the POP, what and how to break PREOCCUPATION and how to HOLD attention once that is done.

Any exits along the way, have already been identified, over 20 years ago, on the POA, PictoGrigm of Accomplishment.

See?

Gordon

Originally Posted by Dien Rice

Hi Gordon,

This is one powerful post!

I think one reason why it is more important than ever NOW is...

I think we are entering a new era...

Over time, becoming a "solopreneur" is becoming easier and easier...

First, we had personal computers... Desktop publishing!

Suddenly, everyone could be their own publisher, without leaving their kitchen table...

Then, we had the internet... Instant communication and distribution!

It was a revolution...

Social media added a new dimension to this... Which meant "virality" could happen faster and easier...

Now... Artificial Intelligence...

What this means, in my mind, is everyone can have a "robot" virtual assistant to do a lot of those "mindless" tasks...

I don't think those with highly specific PEOPLE-related skills will be replaced... But the mundane stuff... That can now be "outsourced" to A.I...

But that makes it even easier to be a "solopreneur"...

And that's why your post is so important RIGHT NOW...

We are at another new dawn... Which will be great for those who want to be "solopreneurs"...!

And people need to TAKE HEED at what you're sharing!

Best wishes,

Dien

[Millard Grubb]

Looking at these posts reminds me of an archivist that might be helpful to some folks. His name is Lawrence Bernstein.

His site is:

www.admoneymachine.com

I have to admit, some of the greatest ads I've ever seen are in his collection.

Would be worth looking into... however, the full collection is pricey. BTW, getting on his email list gives you plenty of examples to study.

[GordonJ]

Thanks Millard. Thank goodness I was collecting ads before Lawrence came around, we wrote about him years ago...and here is the link to the Harvey Brody report, I know that Harvey has spoken with Lawrence...who by the way will take on clients, but he isn't low cost. Anyhow,

http://infomarketingblog.com/images/...ion_Report.pdf

We removed this, but Lawrence put it up at his old (archived) place.

Michael Senoff also had a collection of ads which was great.

When Dien was trying to persuade me to start SowPub with him, he and the Net Guerrilla, Rick Smith saw my boxes and boxes of ads that went all the way back to the Civil War.

The greatest collection I ever saw was what Ben Suarez had...millions of dollars worth of ads to look at, learn from and get the best ideas one can find.

One thing to keep in mind, TIMING of these ads along with where they ran.

Some of the best ads flopped big in the wrong media, so that was important too.

When Dien was visiting Green Tree Press, he saw the collection of Bud Weckesser ads we were putting together for a product, it is the one thing I wish they would have done...Bud was as good as it gets...loved his ads.

Thanks Millard,

Gordon

Originally Posted by Millard Grubb

Looking at these posts reminds me of an archivist that might be helpful to some folks. His name is Lawrence Bernstein.

His site is:

www.admoneymachine.com

I have to admit, some of the greatest ads I've ever seen are in his collection.

Would be worth looking into... however, the full collection is pricey. BTW, getting on his email list gives you plenty of examples to study.